Digital Growth & Acquisition Lead (Fintech, SaaS, Digital Banking and SME)

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their businesses. We are recruiting to fill the position below:

Job Title: Digital Growth & Acquisition Lead (Fintech, SaaS, Digital Banking and SME)

Location: Lagos

Employment Type: Full-time

Job Summary

We are seeking an experienced Digital Growth & Acquisition Lead to drive digital customer acquisition, activation, conversion and retention. The successful candidate will be responsible for building and managing a scalable digital growth strategy, converting small and medium-sized businesses into active, paying customers, and leading a team across customer activation and success.

Key Responsibilities

Develop and manage the end-to-end digital acquisition funnel, from customer sign-up to activation, paid conversion and retention. Drive customer acquisition through digital channels, including paid advertising, SEO, referrals, email, SMS and WhatsApp campaigns. Develop strategies to improve customer onboarding, activation rates and conversion from free to paid subscriptions. Lead customer activation and success teams to drive product adoption, customer retention and revenue growth. Identify opportunities for upselling, cross-selling and subscription upgrades. Monitor growth performance using data, dashboards and key performance indicators, and implement strategies to improve results. Collaborate with product and technology teams to improve customer experience and simplify digital onboarding. Recruit, coach and manage a high-performing team, setting clear targets and performance standards.

Requirements

Bachelor's Degree in Business Administration, Marketing, Technology or a related field. 8–12 years of relevant experience in digital growth, customer acquisition, fintech, SaaS or related industries. At least 3 years of experience leading digital customer acquisition and activation. Proven track record of acquiring at least 1,000 business customers monthly through digital channels. Experience managing the complete customer funnel, including activation, paid conversion and retention. Strong experience in performance marketing, SEO, referral programmes and lifecycle marketing. Previous experience managing teams of at least 8 people. Strong analytical skills, with the ability to interpret growth metrics, customer acquisition costs, conversion rates and retention data. Experience working with product and technology teams to improve digital customer onboarding. Experience serving SMEs, merchants or business customers is highly desirable.