Social & Behaviour Change Communication Officer (SBCCO)

MSI Nigeria is a results-driven social enterprise that applies modern management and marketing approaches to deliver high-quality reproductive healthcare and related services across Nigeria. We are committed to meeting the needs of underserved Nigerians by expanding access to and uptake of a broad range of reproductive health services. MSI Nigeria is part of the MSI Reproductive Choices global partnership (formerly Marie Stopes International), operating in over 37 countries worldwide. We are recruiting to fill the position below:

Job Title: Social & Behaviour Change Communication Officer (SBCCO)

Location: Katsina

Employment Type: Full-time The Role This position reports to the Regional Manager, with a technical reporting line to the Regional Marketing and Communication Advisor and the Head, Marketing and Communications. This role is key to delivering high-impact results across project states. It plays a crucial role in creating and generating high demand for MSI Nigeria’s services; raising awareness of the types of services available; increasing external visibility; disseminating information on the importance of various products and services; creating interest and mobilizing communities to use facilities, products, and services supported by MSI Nigeria. This role uses innovative techniques to reach and drive different segments of the market (adolescents, married, unmarried, younger, older, men, women) towards behaviour and norm change around their reproductive health. It also supports MSI Nigeria’s delivery teams on the specific needs of these target groups to inform tailored services to meet clients’ needs. MSI Nigeria’s SBCC Officer works with a designated channel and supports the sales and social marketing team of MSI Nigeria. Overall

Responsibilities

Community Mobilization: Plan and execute community entry activities (mapping, identification of key influencers/targets, engagements) Stakeholder mapping (identify influencers, partners, and antagonists), develop/implement an engagement plan for effective stakeholder relationships and support. Develop a database of contacts. This will include local leaders (Govt, non-government, religious, community, etc.) relevant to MSI Nigeria’s work. Develop and implement mobilization plans, identifying whom to target, when, why, where, and how Establish and maintain relationships with all key stakeholders, the media, and other partners that impact the work of MSI Nigeria. Lead CBO Management: Identify Community-Based Organizations (CBOs), relevant bodies, and partners for demand generation in the community. Develop and implement a robust capacity-building plan for CBOs, town announcers, Ward Development Associations (WDA), Ward Development Committees (WDC), and Youth Champions (YC). Lead the implementation of a robust communication strategy for effective sensitization and stigma reduction in the communities through effective stakeholder engagement. Ensure the full implementation of MSI Nigeria’s community engagement strategy across channels of operation. Lead the demand creation, generation, marketing, and clients' uptake of relevant MSI Nigeria products and services. Guided by the channel SUMO and MSI Nigeria’s demand generation strategy, conduct mobilization activities with target groups that will result in footfalls and uptake of MSI Nigeria’s services. Prepare and design monthly activity plans as relevant to state, regional, and national activities. Meeting and collaboration with key government stakeholders at local and state levels - reproductive health coordinators, officers in charge at PHCs, HODs for Health, etc. Advocacy meetings and engagement with key groups - Stakeholder engagement, traditional and religious leaders, youth and women's group engagement, use of town criers, door-to-door, Develop and implement clear plans for adolescent engagement, demand generation, and stigma reduction. Identify hot spots and strategies for engagement to increase PAC. Ensure that all channel/cost center targets are achieved. Lead Demand Creation and Marketing: Articulate a clear demand generation (DG) strategy specific for channels of operation. Conduct a clear on-going analysis of the market, by segment, location, accessibility to promote products on the project. Ensure complete referral and service uptake at the facility level. Ensure effective mobilization of clients to service providers. Implement innovative methods for effective contact center marketing. Responsible for achieving target numbers of service uptake on the projects. Advocacy and External Engagement: Periodic sensitization with Police at divisional and local level on SRH with support from the Regional Manager and Regional Marketing and Communications Advisor. Engagement with Traditional and Religious leaders to create an enabling environment for programme implementation. Engage with media for positive insight on a project with support from the Regional Manager. Engage with the State Ministry of Health and relevant line ministries and attend TWG meetings with support from the Regional Manager. Identify opportunities for a partnership to enhance the visibility of MSI Nigeria. M&E: Ensure data quality checks and timely reporting. Ensure data spot checks and validation. Ensure effective referral tracking. Track in-reach and service uptake at the facility level Track referrals to the contact center. Ensure prompt submission of a monthly and quarterly report, More Together stories, and success stories from activities, including high-quality photographs. Required