Sales Manager

Pioneer Foodzone Co Limited is a food manufacturing company specializing in the production of quality snacks and packaged food products. We operate with modern processing standards, strict hygiene practices, and reliable quality control to deliver safe, tasty, and affordable products. We serve distributors, retailers, and business partners with a consistent supply and a strong commitment to customer satisfaction. We are recruiting to fill the position below:

Job Title: Sales Manager

Location: Ikeja, Lagos

Employment Type: Full-time Resumption: Immediate

Department: Sales & Marketing

Reports To: Management

Job Summary

We are seeking a commercially driven and results-oriented Sales Manager to lead and manage the company's sales operations, drive revenue growth and expand its market presence. The successful candidate will be responsible for developing and implementing effective sales strategies, building sustainable distribution networks, acquiring new customers and managing sales personnel to achieve established business targets. The ideal candidate must have solid experience in FMCG sales, a strong understanding of the Lagos market and proven competence in distributor management, trade development, customer acquisition and sales team leadership.

Key Responsibilities

Sales Strategy & Revenue Growth: Develop and implement sales strategies to achieve revenue, sales volume and market expansion targets. Identify new business opportunities and develop initiatives to increase product sales and market share. Monitor sales performance and implement corrective measures where necessary. Market Development & Distribution: Identify, acquire and manage distributors, wholesalers, retailers and institutional customers. Expand the company's distribution network and improve product availability across target markets. Develop and maintain strong relationships with key trade partners and business customers. Identify new territories, sales channels and market opportunities for business expansion. Sales Team Management: Lead, supervise and coordinate the activities of sales representatives and field sales personnel. Set sales targets, assign responsibilities and monitor individual and team performance. Provide direction, coaching and support to improve sales effectiveness and productivity. Ensure proper execution of sales activities and accountability across the sales team. Customer & Trade Relationship Management: Build and maintain strong relationships with existing and prospective customers. Negotiate sales agreements, commercial terms and business partnerships within approved company policies. Address customer concerns and ensure effective follow-up to encourage customer retention and repeat business. Market Intelligence & Reporting: Conduct regular market visits to assess product performance, customer demand and distribution effectiveness. Monitor competitor activities, pricing strategies and market trends. Prepare periodic sales reports, revenue forecasts and market development updates for management. Track sales performance against targets and provide actionable recommendations. Sales Operations & Performance Monitoring: Monitor customer orders, product movement, distribution coverage and market penetration. Work with relevant departments to support effective order processing, product availability and timely delivery. Ensure sales activities align with the company's commercial objectives and operational policies.