National Sales Manager (FMCG)

Elevare Human Solutions Limited - Our client, a growing FMCG business, is recruiting to fill the position below:

Job Title: National Sales Manager (FMCG)

Location: Lagos, with extensive national travel across Nigeria.

Employment Type: Full-time Level: Senior Management (12 years minimum)

Reports to: Commercial Director or designated executive

Industry: Fast Moving Consumer Goods (FMCG), Food and Consumer Products Summary We are seeking an experienced National Sales Manager to lead its national sales strategy and execution across food and consumer product categories. The successful candidate will build distribution networks, lead sales teams, expand market coverage and deliver sustainable revenue growth while protecting profitability and cash flow.

Key Responsibilities

Develop national sales strategies, budgets and measurable targets for regions, territories, channels and sales teams. Build and manage distributor, sub-distributor, wholesaler and key customer networks. Develop effective routes to market and expand distribution across priority Nigerian markets. Recruit, lead, coach and manage a high-performing national sales team. Drive revenue and sales volume growth while maintaining pricing discipline and healthy margins. Manage key accounts, negotiate commercial terms and strengthen customer relationships. Coordinate sales forecasts and inventory requirements with Supply Chain and Operations. Work with Finance to monitor customer credit, overdue payments and collections. Monitor competitor activities, market trends, outlet coverage and sales performance. Establish effective sales reporting systems and provide regular performance updates. Collaborate with Marketing, Product Development, Finance and other teams to support product launches and commercial growth.

Requirements

and

Qualifications

Bachelor's Degree or HND in Marketing, Business Administration, Economics, Finance or a related discipline. At least 12 years of progressive FMCG sales experience, including a minimum of five years leading substantial regional, multi-region or national sales operations. Experience managing distributor networks, general trade, wholesalers, modern trade or key accounts. Proven success in revenue growth, distribution expansion and achieving commercial targets. Experience launching products or expanding into new markets is strongly preferred. Knowledge of pricing, margins, credit management, collections and sales force productivity. Strong understanding of Nigerian regional markets and distribution channels. Excellent leadership, negotiation, analytical and problem-solving skills. High integrity, sound commercial judgement and the ability to build effective teams and systems.