Marketing & Growth Manager (Offline Marketing & Partnerships)

West Africa Vocational Education (WAVE) - Our client, a growing confectionery brand specialising in baked goods, confectionery products, and event services, is recruiting to fill the position below:

Job Title: Marketing & Growth Manager (Offline Marketing & Partnerships)

Location: Lagos

Job Type: Full Time

About the Role

Our client is looking for a commercially driven Marketing & Growth Manager to drive revenue growth by expanding the brand's corporate clientele, securing strategic partnerships, and developing new sales channels. This role is focused on offline marketing, corporate partnerships, business development, and revenue generation. You will identify and secure opportunities with corporate organisations, event planners, wedding vendors, and supermarkets, building relationships that translate into recurring orders and increased sales. You will also explore opportunities to position the brand as a preferred vendor for corporate events, celebrations, and other occasions, while developing strategic relationships with retail outlets and supermarkets within Gbagada and surrounding areas. If you are proactive, commercially minded, and skilled at turning business relationships into revenue-generating opportunities, this role offers the opportunity to make a direct impact on the growth of an emerging food brand. What You'll Be Responsible For Corporate Partnerships & Business Development: Identify, prospect, and secure partnerships with corporate organisations, including banks, professional services firms, and other businesses with recurring confectionery and gifting needs. Develop and execute strategies to position the brand as a preferred supplier for corporate gifting, employee celebrations, client appreciation, meetings, and corporate events. Build and maintain relationships with decision-makers in HR, Administration, Procurement, Marketing, and other relevant departments. Develop corporate proposals, present the brand's offerings, negotiate commercial terms, and convert prospects into paying clients. Build a pipeline of corporate accounts with the potential for repeat business and long-term partnerships. Events Marketing & Partnerships: Identify and establish relationships with event planners, wedding planners, decorators, caterers, venues, and other relevant vendors who can refer or generate business for the brand. Secure partnerships that position the brand as a preferred confectionery vendor for weddings, birthdays, corporate events, and other celebrations. Proactively identify upcoming events and opportunities to showcase the brand's products and services. Develop referral arrangements and mutually beneficial collaborations with event industry professionals. Maintain strong relationships with existing partners to encourage repeat bookings, referrals, and additional business opportunities. Retail Partnerships & Distribution: Identify and approach supermarkets, grocery stores, and other suitable retail outlets to explore opportunities to stock and sell the brand's products. Negotiate mutually beneficial arrangements with retail partners, including product placement, supply agreements, and other suitable commercial partnerships. Assess potential retail partners based on customer reach, product suitability, sales potential, and commercial viability. Coordinate with the business's operations team to ensure that retail partnerships can be supported by the required production capacity, product availability, and delivery arrangements. Monitor retail partnership performance and identify opportunities to expand into additional outlets. Offline Marketing & Brand Visibility: Develop and execute offline marketing initiatives that increase brand awareness, attract new customers, and generate sales. Identify opportunities to showcase the brand at relevant corporate gatherings, networking events, exhibitions, community events, and other strategic platforms. Organise product sampling, promotional activities, and targeted activations where these can generate qualified leads or drive sales. Build relationships with complementary businesses and explore cross-promotional opportunities that expand the brand's reach. Recommend creative, cost-effective marketing initiatives that align with the brand's target market and revenue objectives. Revenue Growth & Performance Tracking: Develop and maintain a structured pipeline of prospective corporate clients, event partners, and retail accounts. Set and work towards agreed monthly and quarterly targets for new partnerships, client acquisition, and revenue generation. Track leads, meetings, proposals, conversion rates, signed partnerships, repeat orders, and revenue generated across the different sales channels. Monitor the commercial performance of partnerships and marketing initiatives to determine which activities deliver the strongest returns. Provide regular reports on business development activities, revenue performance, pipeline opportunities, and recommendations for improvement. Collaborate with the business owner and operations team to ensure that new business opportunities translate into profitable and sustainable growth. What We're Looking For: We are looking for a commercially minded professional who combines strong relationship-building skills with the ability to identify opportunities, close deals, and deliver measurable revenue growth.