Marketing Associate

Alaro City Development FZC is an integrated, mixed-use city planned for over 2,000 hectares in the North West Quadrant of the Lekki Free Zone. Alaro City’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Lagos and Africa as a whole. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools, and hospitals - that will help sustain and accelerate Nigeria’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development. The people in our team are multi-skilled and experts in their respective fields. They possess a unique drive, underpinned by the desire to help improve Africa’s urban development. We are recruiting to fill the position below:

Job Title: Marketing Associate

Location: Lagos

Responsibilities

Support in the execution of the annual marketing plan. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Storytelling to capture the Alaro City opportunity as well as development progress. Provide analysis of existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR and marketing perspective. Develop a social media plan each week and ensure at least 5 posts a week on each social media channel – 5 on Twitter, 5 on Facebook and 5 on Instagram. Measure the effectiveness of implemented advertising, marketing and communications strategies to improve customer awareness of the Nigerian projects. Update LinkedIn with news, events, and images. Update the YouTube account with project videos. Update website with news, events, and images and other relevant content. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Plan, execute, and measure experiments and conversion tests. Identify digital trends and insights, and optimize spend and performance based on the insights. Contribute to the production and distribution of the monthly newsletters. Update database of marketing/stakeholder contacts on Mailchimp every month. Generate online marketing leads to support the overall marketing target. Devise strategies to drive online traffic to the company website. Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy. Improve the usability, design, content and conversion of the company website. Assist in the procurement of suppliers for marketing activities. Evaluate customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. All other duties and responsibilities as assigned by the Marketing Manager. Work collaboratively with the sales team and use customer centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro City Provide marketing activity impact assessments that will feed into the weekly marketing reporting. Write articles, press releases, etc. for print and online media.