Growth Manager

Westfield Consulting Limited - Our client, a leading ethical wealth management and investment infrastructure company, is looking for a qualified and passionate candidates to fill the position below:

Job Title: Growth Manager

Location: Lagos

Employment Type: Full-time

Work Mode: Hybrid

Industry: Financial Institution Job Purpose The role needs someone with a commercial mindset and the ability to build and manage the entire customer lifecycle engine from taking products to the market and developing go-to-market strategies, to acquiring customers, supporting credit analysis, retaining existing customers, and identifying opportunities for business expansion. The candidate will combine marketing, customer growth, market intelligence, digital campaigns, and commercial strategy to consistently drive customer and revenue growth.

Key Responsibilities

Growth & Go-to-Market Strategy: Develop and execute effective go-to-market (GTM) strategies for existing and new products. Take company products and services to the market and identify the most effective customer segments and channels. Conduct market research to identify customer needs, market opportunities, trends, and competitive positioning. Identify new markets, partnerships, channels, and opportunities for business expansion. Customer Acquisition & Business Development: Develop and execute customer acquisition strategies across online and offline channels. Generate qualified leads and converts prospects into active customers. Build and maintain a healthy customer pipeline. Identify opportunities to increase customer acquisition and revenue. Work closely with sales and commercial team to ensure effective lead conversion. Develop initiatives that increase customer referrals and organic growth. Customer Lifecycle Management: Build and manage the complete customer lifecycle, from acquisition and onboarding to engagement, retention, and growth. Develop strategies to improve customer activation and ongoing engagement. Monitor customer feedback and market response to continuously improve the customer experience. Credit Analysis & Commercial Assessment: Support the assessment and analysis of prospective customers based on established credit criteria. Review customer information and transaction/ business data to identify credit opportunities and potential risks. Work with relevant internal teams to ensure customers meet applicable credit and eligibility requirements. Use customer and market data to inform acquisition and growth decisions. Digital Marketing & Social Media: Develop and execute digital marketing campaigns across relevant social media platforms. Plan, launch, and monitor paid advertising campaigns. Monitor campaign performance performance and optimise campaigns based on data and results. Data, Analytics & Performance: Monitor and analyse growth, customer acquisition, retention, and revenue metrics. Develop regular growth reports and provide actionable insights to management. Use data to identify what is working, what is not, and where growth opportunities exist. Establish and track key performance indication (KPIs) for growth initiatives. Continuously test and optimise growth strategies, campaigns, and customer journey. Brand & Market Growth: Strengthen the company’s market presence and product visibility. Develop innovative campaigns that increase brand awareness and customer engagement. Identify emerging market trends and recommend strategies to keep the business competitive. Represent the company at relevant marketing, business, networking, and customer engagement activities.