Digital Marketing Executive

Rome Business School Nigeria, a satellite campus of the Rome Business School based in Rome, Italy is a managerial training and research institute of excellence situated in Ikeja, Lagos. The Rome Business School Nigeria’s aim is to play a role in closing the gap between the classroom and the job market by providing managerial training courses suited to convey the knowledge necessary to kick-off or develop professional careers or business activities. Our mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual. We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Ikeja, Lagos

Employment Type: Full-time

Job Description

We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.

Key Responsibilities

Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines Deliver periodic performance insights to support strategic decision-making and continuous improvement Support institutional visibility through market awareness and competitive landscape assessments Maintain consistency and accuracy in institutional marketing materials across digital and print channels Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation

Requirements

BSc, HND, or OND in Marketing or a related field Minimum of 3 years’ experience in digital marketing, preferably within the education sector Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management Knowledge of email marketing Familiarity with marketing research tools such as SEMrush Strong communication skills with an understanding of communication philosophy Relevant marketing certifications are an added advantage What We Offer? Exposure to multi-channel digital marketing and data-driven decision-making within the education sector Continuous learning through hands-on campaign optimization, analytics, and market research An inclusive workplace that values ideas, innovation, and continuous improvement Opportunity to build a strong portfolio of education-focused digital marketing achievements Competitive salary aligned with experience and qualifications A collaborative and international work environment. Structured work environment with access to necessary tools and resources