Brand Manager (Beauty Portfolio)

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs. The three major arms are: Consulting, Recruitment and Training. Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all profession. We are recruiting to fill the position below:

Job Title: Brand Manager (Beauty Portfolio)

Location: Lagos

Employment Type: Full-time

Reports To: Head of Marketing

Industry: Beauty, Cosmetics & Personal Care

Job Summary

The Beauty Portfolio Brand Manager will be responsible for managing and growing the company’s assigned beauty and personal care product portfolio. The role combines strategic brand management, creativity, commercial insight, digital marketing, customer engagement, and market analysis to build strong brands and drive sales growth. The successful candidate will develop and execute marketing strategies, strengthen brand visibility, identify market opportunities, monitor product performance, and ensure that assigned beauty brands achieve their commercial and marketing objectives.

Key Responsibilities

Develop and implement comprehensive brand and marketing strategies for assigned beauty and personal care products in line with approved budgets and business objectives. Develop and execute digital marketing strategies across social media, e-commerce, influencer marketing, and other relevant online channels. Manage the brand’s social media presence, ensuring consistent brand messaging, engaging content, and strong customer interaction. Monitor market trends, consumer preferences, competitor activities, pricing, and emerging opportunities within the beauty and personal care industry. Drive and monitor daily, weekly, and monthly sales performance of assigned products using sales reports and relevant performance data. Analyse sales performance against targets and recommend appropriate promotional and commercial strategies to address performance gaps. Drive e-commerce and digital sales initiatives in collaboration with Sales and Commercial teams. Plan and manage product promotions, campaigns, activations, product launches, and other brand-building initiatives. Manage digital advertising and campaign budgets and monitor campaign performance and return on investment. Supervise the development of creative assets, product content, promotional materials, packaging communication, and other brand presentation activities. Ensure consistent brand identity and positioning across all customer touchpoints, including digital platforms, retail outlets, pharmacies, beauty stores, distributors, and other sales channels. Develop monthly and periodic marketing briefs for sales and field teams and provide training on product features, benefits, positioning, and competitive advantages.