Brand and Marketing Manager

West Africa Vocational Education (WAVE) - Our client, a fashion and lifestyle brand, is recruiting to fill the position below:

Job Title: Brand and Marketing Manager

Location: Lagos

Job Type: Full Time

Reports To: CEO

About the Role

We are seeking a creative, commercially minded Brand and Marketing Manager to strengthen the brand identity, grow their audience, and develop marketing initiatives that translate customer interest into sales and lasting loyalty. The Brand and Marketing Manager will lead the planning and execution of the brand and marketing activities across digital and physical channels. You will shape how customers discover, experience, and connect with the brand, ensuring our messaging, visuals, campaigns, and partnerships reflect a consistent brand identity. Working closely with the creative, product, and sales teams, you will turn business priorities into campaigns that increase visibility, attract customers, and support revenue growth. This role requires someone who combines creative judgement with strong execution, budget management, and performance analysis.

Key Responsibilities

Brand Strategy and Positioning: Develop and implement a brand and marketing strategy aligned with the business goals and target customers. Define and maintain brand guidelines covering messaging, tone of voice, visual identity, and customer-facing communications. Research customer preferences, fashion and lifestyle trends, and competitor activity to identify opportunities for differentiation. Ensure consistency across social media, packaging, promotional materials, online platforms, and retail touchpoints. Marketing Campaigns and Product Launches: Plan and execute campaigns for new collections, product launches, seasonal promotions, and brand initiatives. Develop campaign briefs, timelines, budgets, and measurable objectives. Coordinate shoots, creative production, launch materials, and promotional activities with internal teams and external partners. Align campaigns with product availability, sales priorities, and the customer experience. Review campaign results and use findings to improve future activity. Digital Marketing and Content: Manage the marketing calendar across social media, email, website, and other relevant channels. Guide the creation of compelling product content, brand stories, styling ideas, and promotional materials. Oversee paid advertising where applicable, including audience targeting, creative testing, budget allocation, and optimisation. Work with relevant teams to improve the online customer journey from discovery to enquiry or purchase. Maintain an active, consistent brand presence and coordinate timely responses to customer engagement. Partnerships, Influencer Marketing, and Events: Identify and manage relationships with suitable influencers, creators, stylists, media contacts, and complementary brands. Negotiate clear deliverables, timelines, usage rights, and performance expectations for collaborations. Plan brand activations, pop-ups, launches, and other events that build awareness and generate customer interest. Evaluate partnerships based on brand fit, audience relevance, and measurable results. Customer Growth and Retention: Develop initiatives that attract new customers, encourage repeat purchases, and strengthen brand loyalty. Work with sales and customer service teams to understand buying behaviour, customer feedback, and barriers to purchase. Use customer insights to improve messaging, promotions, and audience targeting. Support referral, loyalty, and customer re-engagement initiatives where appropriate. Budget, Performance, and Team Coordination: Manage the marketing budget and track spending against agreed priorities. Monitor campaign performance, customer acquisition, conversion, and marketing-attributed sales where tracking is available. Prepare clear reports showing results, lessons learned, and recommended actions. Coordinate internal contributors, agencies, freelancers, and vendors to deliver quality work on time. Establish practical workflows for creative briefs, approvals, campaign delivery, and reporting.