Sales Partner (1st Line Manager) at Afconrecruit Limited

April 5, 2026

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Job Description

Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.

We are recruiting to fill the position below:

Job Title: Sales Partner (1st Line Manager)

Location: Lagos Mainland, Lagos

Role Summary

  • The Sales Partner (1st Line Manager) is a critical leadership role within the Sales Department.
  • The successful candidate will be responsible for directly managing a team of sales representatives, driving secondary sales targets, and expanding market reach across Lagos.
  • This role requires a proven FMCG sales professional with strong team leadership capabilities.

Key Responsibilities

  • Directly manage and lead a team of sales representatives to ensure they meet and exceed their secondary sales targets.
  • Supervise and coordinate the daily activities of sales representatives and distributors across assigned territories.
  • Drive primary sales targets for the region and report performance against KPIs to the Head of Sales.
  • Identify and appoint new distributors to expand the company’s market reach in Lagos and surrounding areas.
  • Execute market expansion strategies and ensure consistent brand presence at the retail level.
  • Monitor competitor activity, market trends, and provide timely feedback to senior management.
  • Build and maintain strong relationships with distributors, key retailers, and trade partners.
  • Train, coach, and motivate field sales representatives to improve productivity and performance.
  • Prepare and submit regular sales reports, forecasts, and activity summaries.

Requirements

  • Bachelor’s Degree in Business Administration, Sales & Marketing, or a related field.
  • 3–4 years of proven sales experience in hardcore FMCG (Food) in Lagos.
  • Previous supervisory or team leadership experience is mandatory.
  • Strong understanding of Lagos distribution networks, trade channels, and market dynamics.
  • Demonstrated ability to meet consistently and exceed sales targets.
  • Excellent communication, negotiation, and interpersonal skills.
  • Highly motivated, target-driven, and able to work independently in a fast-paced environment.
  • Must be mobile and comfortable with extensive field work across Lagos.

Benefits

  • Competitive monthly salary: NGN 100,000 – 130,000.
  • Performance-based incentives and bonuses.
  • Local conveyance allowance.
  • Career growth and advancement opportunities within a fast-growing food company.
  • A dynamic, collaborative, and results-driven work environment.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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