On-Trade Manager (Key Account) at Grand Oak Limited (GOL)

April 4, 2026

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Job Description

Grand Oak Limited (GOL) – We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Title: On-Trade Manager (Key Account)

Location: Port Harcourt, Rivers
Employment Type:

Purpose of Job

  • To oversee team members and manage relationships with on-trade customers within the hospitality sector (such as bars, restaurants, and hotels) through strategic planning and promotional activities in order to drive sales growth and increase brand presence.

Key Responsibilities

  • Develop and execute on-trade strategies and plans to drive sales growth and increase market share within the on-trade sector.
  • Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term partnerships.
  • Plan and execute promotional activities, events, and campaigns to enhance brand visibility and consumer engagement.
  • Conduct market analysis and gather insights on trends, customer needs, and competitor activities to identify growth opportunities and support strategic decision-making.
  • Negotiate pricing, contracts, and terms with customers to ensure mutually beneficial agreements and optimize profitability.
  • Provide regular performance reports and insights to senior management, highlighting key successes and areas for improvement.
  • Train and support on-trade staff on product knowledge and effective selling techniques to improve customer engagement and drive sales.
  • Monitor and ensure compliance with regulatory changes within the hospitality industry.

Key Performance Indicators (KPIs)

  • Sales growth and target achievement
  • Customer acquisition
  • Route/coverage completion
  • Brand penetration
  • Customer retention
  • Effectiveness of promotional activities
  • Compliance rate
  • Strike rate monitoring

Job Requirements

  • HND or Bachelor’s Degree in a relevant field
  • Minimum of 5 years’ sales experience within the FMCG or manufacturing industry
  • Strong time management skills with a high level of self-discipline
  • Excellent organizational and planning abilities.

Application Closing Date
22nd April, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online 

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