Head of Sales and Marketing at StarList Consulting

Sales
Lagos State
April 9, 2026
Full Time

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Job Description

StarList Consulting is recruiting suitable candidates to fill the position below:

Job Title: Head of Sales and Marketing

Location: Lekki, Lagos
Working days: Mon-Sat

About the Role

  • We are a rapidly growing premium hair brand with a strong footprint in Nigeria, the UK, the US, and Canada.
  • As we expand, we are transitioning from founder-led sales to a structured, system-driven growth approach. We’re looking for a Head of Sales & Marketing to spearhead this transformation.
  • This is not a maintenance role—you will design systems, close gaps, lead a high-performing team, and take full ownership of driving revenue growth.

What You’ll Do
Drive Revenue Growth:

  • Own monthly and quarterly sales targets
  • Build and manage a structured sales pipeline (lead → follow-up → close → repeat)
  • Identify and fix revenue leakages across the funnel

Build & Optimize Sales Systems:

  • Implement CRM and sales tracking systems
  • Create dashboards to monitor performance (conversion, CAC, ROAS, etc.)
  • Improve website conversion and customer journey

Expand Sales Channels:

  • Grow channels beyond Instagram (WhatsApp, TikTok, website, email)
  • Launch and scale B2B partnerships (salons, resellers, distributors)
  • Develop multi-channel strategies to reduce dependency on a single platform

Lead the Commercial Team:

  • Manage Sales, Digital Marketing, and Customer Service teams
  • Set weekly targets and performance reviews
  • Build scripts, playbooks, and scalable processes.

Own Marketing Strategy:

  • Plan and allocate marketing budgets across Meta, TikTok, Google
  • Ensure all campaigns are tied to revenue outcomes
  • Monitor and optimize ROAS and acquisition costs

Improve Customer Retention:

  • Build repeat purchase systems (email, WhatsApp, loyalty flows)
  • Turn customer feedback into growth opportunities

What Success Looks Like (First 90 Days):

  • CRM and sales pipeline fully implemented
  • WhatsApp and new sales channels activated
  • Website conversion rate improved to 2.5%+
  • Measurable improvement in ROAS (minimum 3x)
  • B2B pipeline actively generating opportunities
  • Weekly performance dashboards running consistently.

Requirements
Experience:

  • 5+ years in sales/marketing (with leadership experience)
  • Proven track record of hitting revenue targets
  • Experience managing digital marketing (Meta, TikTok, Google)
  • Background in e-commerce, beauty, fashion, or FMCG preferred
  • Strong analytical and problem-solving ability
  • Revenue-focused and results-driven
  • Able to build systems from scratch
  • Confident making data-backed decisions
  • Comfortable working in a fast-paced, growing business.

Salary
N300,000 – N350,000 / month. 

Application Closing Date
20th April, 2026.

Method of Application
Interested and qualified candidates should send their CV (PDF), a short case study: a sales/marketing problem you solved + results, a brief answer (max 300 words) and Which sales bottleneck would you fix first—and why to: Chiomarecruiter@gmail.com using the job title as the subject of the email.

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